Sorriso Espresso
Sorriso Espresso is coffee for every time of the day. We offer multiple blends with varying levels of caffeine to match your specific desire. Our secret is espresso made from lupini beans, making a delicious coffee alternative that is naturally caffeine-free so you can enjoy it anytime without losing sleep. Unless you're staying up all night, then our All-Nighter blend is perfect for you. With Sorriso Espresso, you can smile all day long, because it's always the right time for coffee.
Project Goal
Design an illustrative coffee brand centered around tin packaging and the love of coffee.
Audience
Young adults in their twenties and thirties who enjoy coffee at all times of the day and colorful interior design. Also, health-conscious people who are looking for a decaf/non-caffeinated coffee alternative and those who have caffeine sensitivity.
Packaging
This simple, but elegant packaging includes sky gradients and an icon that is included on the lid as well as the front.
Website
The homepage showcases the products and features an interactive, clickable sun cycle for each blend.
Social Media
Showing the human side of the brand and the time-based coffee drinking.
Moka Pots
There would also be Moka Pots to match the colors of the coffee blends and a label that includes brewing instructions.
Cafe Mural
A calming cafe interior with the sun cycle graphic.
Process
The progression of gradients and icons.
